What is Fresh Direct?
Fresh Direct is an online grocer that delivers to residences and offices in the New York City metropolitan area.
Fresh Direct also offers next-day delivery to most of:
And parts of:
*Hoboken, New Jersey and Jersey City, New Jersey
Fresh Direct’s Gluten-Free Store is being launched this month during National Celiac Disease Awareness Month and the goal is to make it easier to find gluten-free foods by putting them in one place online—and then delivered straight to your door.
The gluten-free products in the store can be searched by meal (breakfast, lunch or dinner, snack, and dessert) and by specialty (kid friendly, whole grains, recommended snacks, pantry favs, sensible treats, and dairy alternatives).
According to Maggie Moon, MS, RD, here is what you will and won’t find in their gluten-free store:
You will find foods that are certified gluten-free.
You will find some foods promoted as gluten-free by its manufacturer. These products may follow good manufacturing practices to prevent cross-contamination, but may not necessarily be certified as gluten-free. These foods go through a review process. For these products, they are selective. Their evaluation includes ensuring a product is in a relevant category — for example, you won’t find a product like plain bottled water here just because the packaging says it’s gluten-free. But you will find plenty of carb-alternatives in categories that commonly contain gluten, such as breads, pastas and crackers.
I love this…so smart…
You will find dairy alternatives that are promoted as gluten-free. That’s because casein, a protein in dairy products, has a similar chemical structure to gluten, and sometimes people who don’t tolerate gluten also need to limit their dairy intake.
Here’s what you won’t find in their gluten free store: naked fruits, vegetables, meat, poultry and seafood. That’s only because these foods are naturally gluten-free!
WHY AM I EXTRA EXCITED ABOUT THIS?
First of all, this is NOT a sponsored post. Fresh Direct did not pay me to talk about this. And I actually asked them for the $50 gift card for you. I didn’t even get a gift card. Uhuh.
Why…? Well, of course it’s because I love you! 🙂
But the other reason is because I know sometimes we can be resistant to trying something new, like ordering our groceries to be delivered.
And I just thought it was an amazing cowinkidink that Fresh Direct has done this when I actually have recommended Fresh Direct to my coaching clients!!
Because you have to….
SET YOURSELF UP FOR SUCCESS.
One client of mine told me about breaking down in tears out of frustration in the aisle of a grocery store. She was a super mom corporate professional and I could tell she was burning the candle at both ends and having to think too hard about what to buy and what to eat was pushing her over the edge. SO, a service like Fresh Direct was a way to help her eliminate the stress of going grocery shopping all together for only about 15 minutes of effort ordering her groceries through Fresh Direct!!! Ta da!!!
That’s why I love Fresh Direct. And before I had ever experienced it first hand…everyone at my corporate job was using it at home and raving about the quality of the produce, etc.
(By the way, a lot of companies in NYC order their snacks, etc. through Fresh Direct, so make friends with your office manager to see if they can swing ordering a few fun gluten-free snacks for your office kitchen! Worth a try!)
THINK ABOUT IT
Back to setting yourself up for success…why not think about this over the long weekend? It translates into every facet of life, really.
In what areas of life could you as the CEO of YOU Inc. set yourself up for success? What will it take for you to be unstoppable?
And of course…in order to maintain a gluten-free diet, how can you set yourself up for success?
Are you tempted by donuts? Why not treat yourself to some gluten-free donuts – even if you have to have them shipped?
It’s an investment in yourself for the long run.
Does eating gluten-free make you feel alone? Why not surround yourself with a support group of fellow gluten-free people?
Do you resent having to take your lunch to work every day? Why not treat yourself to some cute lunch gear that makes it easier?
You get the idea.
HOW TO ENTER TO WIN THE $50 FRESH DIRECT GIFT CARD
In the comments section below, please share how you have “set yourself up for success” in regards to eating a gluten-free diet or something you just realized you are going to DO to “set yourself up for success”. You must include an email address in the field required in order for me to contact you.
We’ll all be inspired by one another!!
*Comments must be entered by Thursday, May 31st 2012 12am EST. The winner will be announced later that day. If the gift card is not claimed by Friday, May 1st 2012 then an alternate winner will be chosen.