Gluten-Free Recipes, Miscellaneous, Shopping, Uncategorized

Win A $50 Fresh Direct Gift Card

28 Comments 25 May 2012


Fresh Direct just launched a new Gluten-Free Store loaded with over 500 gluten-free food items! There’s even a handy gluten-free recipe section!

What is Fresh Direct?

Fresh Direct is an online grocer that delivers to residences and offices in the New York City metropolitan area.

Fresh Direct also offers next-day delivery to most of:

And parts of:
*The Bronx
*Staten Island
*Nassau County
*Westchester County
*Fairfield County
*Hoboken, New Jersey
and Jersey City, New Jersey

Fresh Direct’s Gluten-Free Store is being launched this month during National Celiac Disease Awareness Month and the goal is to make it easier to find gluten-free foods by putting them in one place online—and then delivered straight to your door.


The gluten-free products in the store can be searched by meal (breakfast, lunch or dinner, snack, and dessert) and by specialty (kid friendly, whole grains, recommended snacks, pantry favs, sensible treats, and dairy alternatives).

According to Maggie Moon, MS, RD, here is what you will and won’t find in their gluten-free store:

You will find foods that are certified gluten-free.

You will find some foods promoted as gluten-free by its manufacturer. These products may follow good manufacturing practices to prevent cross-contamination, but may not necessarily be certified as gluten-free. These foods go through a review process. For these products, they are selective. Their evaluation includes ensuring a product is in a relevant category — for example, you won’t find a product like plain bottled water here just because the packaging says it’s gluten-free. But you will find plenty of carb-alternatives in categories that commonly contain gluten, such as breads, pastas and crackers.

I love this…so smart…

You will find dairy alternatives that are promoted as gluten-free. That’s because casein, a protein in dairy products, has a similar chemical structure to gluten, and sometimes people who don’t tolerate gluten also need to limit their dairy intake.

Here’s what you won’t find in their gluten free store: naked fruits, vegetables, meat, poultry and seafood. That’s only because these foods are naturally gluten-free!


First of all, this is NOT a sponsored post. Fresh Direct did not pay me to talk about this. And I actually asked them for the $50 gift card for you. I didn’t even get a gift card. Uhuh.

Why…? Well, of course it’s because I love you! 🙂

But the other reason is because I know sometimes we can be resistant to trying something new, like ordering our groceries to be delivered.

And I just thought it was an amazing cowinkidink that Fresh Direct has done this when I actually have recommended Fresh Direct to my coaching clients!!


Because you have to….


One client of mine told me about breaking down in tears out of frustration in the aisle of a grocery store. She was a super mom corporate professional and I could tell she was burning the candle at both ends and having to think too hard about what to buy and what to eat was pushing her over the edge. SO, a service like Fresh Direct was a way to help her eliminate the stress of going grocery shopping all together for only about 15 minutes of effort ordering her groceries through Fresh Direct!!! Ta da!!!

That’s why I love Fresh Direct. And before I had ever experienced it first hand…everyone at my corporate job was using it at home and raving about the quality of the produce, etc.

(By the way, a lot of companies in NYC order their snacks, etc. through Fresh Direct, so make friends with your office manager to see if they can swing ordering a few fun gluten-free snacks for your office kitchen! Worth a try!)

Back to setting yourself up for success…why not think about this over the long weekend? It translates into every facet of life, really.

In what areas of life could you as the CEO of YOU Inc. set yourself up for success? What will it take for you to be unstoppable?

And of course…in order to maintain a gluten-free diet, how can you set yourself up for success?

Are you tempted by donuts? Why not treat yourself to some gluten-free donuts – even if you have to have them shipped?

It’s an investment in yourself for the long run.

Does eating gluten-free make you feel alone? Why not surround yourself with a support group of fellow gluten-free people?

Do you resent having to take your lunch to work every day? Why not treat yourself to some cute lunch gear that makes it easier?

You get the idea.


In the comments section below, please share how you have “set yourself up for success” in regards to eating a gluten-free diet or something you just realized you are going to DO to “set yourself up for success”. You must include an email address in the field required in order for me to contact you.

We’ll all be inspired by one another!!

*Comments must be entered by Thursday, May 31st 2012 12am EST. The winner will be announced later that day. If the gift card is not claimed by Friday, May 1st 2012 then an alternate winner will be chosen.

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Your Comments

28 Comments so far

  1. 1
    Roberta Mann says:

    I never bring gluten into my home and never eat out at restaurants.

  2. 2
    Branden says:

    I’ve been GF for 6 years because of Celiacs. I figured out three things over the years to keep me from going crazy:
    1- always have a fridge stocked with fresh produce because they are guaranteed to be gf
    2-always carry snack bars in my bag for when hunger strikes.
    3-know the mainstream products you can eat when out and about and freaking out that you will never leave again. I helps to know that we can have cool ranch doritos and snickers.

  3. 3
    Lori says:

    Setting myself up for success is plain and simple – Always be “Captain Pack-a-snack”. As a mom with Celiac and a daughter with it, it is absolutely critical to have snacks on hand when we’re out and about. (It helps to avoid temper tantrums from both daughter and Mommy!)

  4. 4
    Jennifer says:

    I set myself up for success by setting a goal and this could be applied to diet or anything else you want to achieve in life.

    For example in regards to a celiac diet. My goal is to have good health and take care of my body. In order to have good health I can’t eat wheat. So a smaller goal would be not eating wheat so by accomplishing that goal I’m accomplishing a larger goal “good health” and that in turn will lead to success.

  5. 5
    kate says:

    I prepare as many meals as I can in advance. But I also have a stable of items that are readily available and that I can quickly mix up for GF treats! When traveling, it is tougher. I try to always stock a few items in my bag for those times when you’re faced with the pasta bar!

  6. 6
    Judy says:

    I try very hard to be able to make gluten/dairy free snack, meals, and desserts so that the men in my life- son(14), husband (44), and father in law (74) all have safe and good food to eat so they won’t be tempted to eat the wrong things. I have learned how to make some really good strawberry rhubarb pie and a wicked chocolate cake.

    I actually had found the gluten free section on fresh direct and have been very impressed at the amount of items they have which I used to have to order on line!

  7. 7
    diane says:

    1. When not bringing my own lunch to work, have coordinated w/ our cafeteria to always have some gluten-free meal for me.
    2. I eat out whenever I want, just smart & saavy about restaurants & what i can have, If a restaurant is freaked out, they don’t get my business.
    3. Go w/ the flow. Sometimes we have to do without. This is nothing compared to those starving in the world!

  8. 8
    Deb says:

    Exercise is gluten free! I begin every day with excercise either killer workout,endurance aerobic or stretching. Sometimes all three thru the day. Fresh leafy veggies and lean protein are key. Every single day we are wheat free means we are getting healthier. Carbs, grains, dairy are so yesterday and fattening. BTW, tequila is GF! Cheers!

  9. 9
    Allison says:

    I’ve been GF for over three years. I always keep GF cereal, fresh fruit and dried GF pasta in the cupboard, so that I always have a meal handy. I also try and support local gluten-free restaurants, which is easy to do in NYC!

  10. 10
    Sue says:

    I travel a great deal and have set myself up for success by having g-free protein bars (Nogii, my favorite). I also carry ziploc bags of g-free protein powders so I can toss in my post TSA water bottle. While at the airports I always use my g-free airport app to help hunt down a safe meal.

    At home I found a small yoga studio that fits with my practice needs so that I WANT to go even if it’s a 30 min drive away.

  11. 11
    Cynthia says:

    I have been GF after my Dx as Coeliac Sprue/Gluten Intolerant for 32 years. I am also lactose & soy interant. Our older son has been Dx as well.

    We love to cook! Cooking at home in a GF kitchen has never been easier, in the ‘dark ages,’ when I was first Dx, we made our own ‘everything’ from scratch. Now… life has gotten so easy thanks to The Celiac Chicks!

    A big Thank YOU to Celiac Chicks! & to Fresh Direct as well!

  12. 12
    Bev says:

    I never eat out where I haven’t already eaten and know what I can eat safely OR, if a new place, called ahead to talk TO THE CHEF – forget the go-betweens. If I can’t talk to the chef, I make it clear that I won’t eat there and will make sure EVERYONE else I know with gluten issues knows not to eat there. I usually get the chef on the phone after that. When I arrive, I also speak with the chef in case they pulled a switch-rooney on me or a different chef is now on duty. At home I stay stocked up with gluten-free items/ingredients. I cook without gluten, even when we have guests. They never know it unless I tell them which makes them think…hey, I could do this! Many of them have stopped eating gluten even if they haven’t been told to do so because they see how tasty the food can be without gluten! They all report back that they actually feel better and thank me for turning them onto eating gluten-free! I am NOT a celiac and definitely don’t want to become one, so I’m careful with everything I eat.

  13. 13
    Gigi says:

    I always have dried fruit + nuts on hand for emergency snacks, and keep lots of fresh produce around to combine with quinoa, rice or GF pasta

  14. 14
    DV says:

    I have been a Fresh Direct customer for years.
    They have been gradually adding GF foods, and taking suggestions. There is a real need for stores to provide GF options and Fresh Direct, we thank you! Plus ordering online and getting food delivered is bliss. I order the vegetarian meals and salads for lunch at work. This is a totally, unsolicited testimony from a happy, long-time customer.

  15. 15
    magpie says:

    having been diagnosed long before the Internet I knew that the success of my diet was going to be the most important project of my life. I discovered research resources and the single most important book in my library – Bette Hagman’s Gluten Free Gourmet. Things have changed for celiacs in ways I could never have imagined and information is everywhere. Still, our own health is our own project.

  16. 16
    Lindsay says:

    My family is GF now bc my daughter has celiac. I didn’t used to cook at all and didn’t even know the names of some of the more obscure vegetables. Now I’ve made a huge effort to cook more and feed my whole family GF even if we don’t have to be! We ALL feel better!

  17. 17
    Nancy says:

    I have educated my friends on Celiac disease and the gluten free diet. Because of this, they take extra care to have gluten free snacks and meals available at our social gathering. Though I always bring food with me, the fact that I educated them has worked in my favor. They try to make dishes gluten free (usually with great success) and they know to save the packaging of any prepared foods they use. Education has certainly played a huge part in my diet success.

  18. 18
    Laura says:

    This is thrilling news about Fresh Direct and gluten free. I ordered from there yesterday and didn’t see anything about it!
    Like many others, the key to success is planning ahead and taking care of yourself. Traveling is stressful but it helps to bring fresh fruit and vegetables. Even though BPA is not our friend, canned goods are easily available. I add things like artichokes and olives to hard boiled egg whites when traveling. Most hotels have hard boiled eggs at breakfast. There are also some rice and bean packets that can be microwaved. It is important not to feel deprived at social gatherings where you can’t eat. I try to bring things to share that I can eat, and serve myself first.

  19. 19
    Cristina says:

    I am fifteen years old and I have celiac. My friends understand that I have to have gluten free foods and the principal of the school discovered what celiac is. My principal realized that there was nothing gluten free in the vending machines to eat. The vending in school now has gluten free products and the students don’t even realize that it’s gluten free

  20. 20
    Susan Ruffalo says:

    I try to eat WHOLE foods as much as possible- though a good GF pizza really shakes my boots!!

  21. 21
    Megan says:

    Since being diagnosed with Celiacs Disease, I make sure to avoid cross contamination when eating out or at a friend’s house by calling ahead of time and letting the manager know about my allergy and to figure out something I can safely order. Most restaurants are happy to accomodate (esp since gluten allergies/sensitivities are becoming more common). Whenever I go to a friend’s for dinner, I always make sure to bring a gluten free dish. That way I’ll be safe and have something to eat.

  22. 22
    Cynnara says:

    I’ve learned that as much as I loathe being prepared, I can’t take the risk of being in pain or being in the bathroom AND being in pain by accidentally ingesting gluten. Though I’m luckier than many, as I’ve cut out gluten, I’ve gotten more sensitive. I make sure I take snacks that I like with me wherever I go. Plus, I’ve got a list of places that are go to when I feel like eating out or when people ask to go out.

  23. 23
    Tina says:

    I set myself up for success by organizing a meal plan a week in advance and researching restaurants to make sure they have available options for me. That way I’m not rushing to find ingredients last minute for each meal and I can enjoy and relax a night out. 🙂

  24. 24
    Pia says:

    Just got diagnosed with Celiacs 3 weeks ago and I’ve been reading every piece of literature I can get my hands on. I’ve also been making myself a notebook of gf joints I can eat at w/the menu items (after intense research, of course), collecting gf recipes, and practicing the art of asking 1,000 and 1 questions without feeling like a burden.

  25. 25
    Maureen says:

    I keep a stash of GF sweets at home so I won’t be tempted to cheat.

  26. 26
    avidclick says:

    Taking a comprehensive and across the board strategy to eliminate gluten/allergenic grains.


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Kelly Courson


Thanks for stopping by! I'm Kelly Courson and this is where I've shared my gluten-free finds since 2003. The world has been my gluten-free oyster for 14 years now and I love sharing what I've learned in order to help others adapt to a gluten-free diet. Have a look around and feel free to leave a comment. Connecting with people like you is what has kept me going this long! Seriously.

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