Have you ever had this happen?
You walk into a random restaurant so your friend can grab something quick to eat, see a sign for something that says “gluten-free”, and now you feel pressure to order something.
But deep down inside you have your doubts. And now you have to ask a million questions. Awkward!
It seems like restaurants and bakeries everywhere are now offering “gluten-free” food items. Yes, it’s exciting, but maybe like me you’ve been skeptical about if they truly understand what it means to be gluten-free.
I get emails all the time from mainstream bakeries asking me to promote their new gluten-free cupcakes, and just a few weeks ago a restaurant owner in New Delhi, India asked me if I could promote her gluten-free brunch menu. If I can’t check them out in person, how do I know that they really understand the dangers of cross-contamination, etc.?
The time has come for us to band together and make sure that they really do get it.
I believe there’s enough competition now in the gluten-free marketplace for us to ask for a bit of a guarantee that the staff at a food service establishment really understands how to serve us safe gluten-free food.
And what would that guarantee be? Proper training.
This is why I’m excited to be an affiliate for the revised kitchen training from the National Foundation for Celiac Awareness. The short name for the program is GREAT, which is the acronym for Gluten-Free Resource Education And Awareness Training.
There are several gluten-free training options available now through the different celiac disease organizations, and when I consult with different businesses I give them their options, but one reason I’m really excited about this one is it’s online! Now, I know restaurants and bakeries anywhere can be trained in a way that makes me feel safe enough to eat there, or feel good about promoting a place to you as a safe option.
In fact, right now I’m working with a luxury resort chain in Tanzania to create a gluten-free safari for later this year, and I’m using this tool to make sure each chef at each location really understands how to serve safe gluten-free food. It really couldn’t have been done any other way. (More on this later.)
Another reason this should be an easy sell is it’s only $200. Yup!
HOW IT WORKS
I’ve been through the training myself, and it’s really well done.
HOW TO HELP YOURSELF
So, I’ve devised a plan!
Please help to spread the word and share this blog post with everyone you know. Like it on Facebook, share it on Twitter, and send the link to your friends via email.
We’re a small army now, concentrated in the United States, but quite a few of you are from Australia, South America, Europe, etc. And I love that!!
What if we all printed out the sale sheet below and took it into our local eateries?! If every one of us did this just one time we have the potential of reaching over 30,000 establishments all over the world!!!
What would happen if we each printed out 10, 20, or more and made a goal to carry them with us everywhere?
So, let’s do it now! Together!
Print out this information sheet to take to your local restaurants and bakeries.
Shy? It’ll do the talking for you!
Explain what’s in it for them!
This partly answers the question of:
“Why not just direct business owners to the NFCA’s GREAT page on their website?
Because I’ve arranged for establishments that use the link in the sales sheet to get a 5% discount. Yeah, it doesn’t add up to much, but people love coupons and it gives you one more extra bonus to tell them about.
And, of course, don’t forget to tell them how we all bring our friends with us when we dine out! And we’re super cool, loyal customers!
And what’s in it for you?
A bit of a guarantee that a restaurant or bakery really knows how to serve you safe, truly gluten-free food.
More dining options.
And a response to that awkward situation at the restaurant that claims to have gluten-free food:
“Have you been through any kind of formal training for handling gluten-free food?”