Gluten-Free Is Sexy?

25 Comments 11 December 2010

Jena la Flamme, Weight Loss Expert and founder of the Jena Wellness Center in NYC, has been featured in Glamour, Pilates Style and on the Discovery Health Channel. She has invited me to be a part of her upcoming free webinar on Monday, December 13th 2010 8pm-9pm EST on the topic of:

6 Little Known Reasons Why Eating Gluten-Free Is Sexy And May Help You Lose Weight

Now, I know in the gluten-free world it is a little controversial to associate the words “sexy” and “weight loss”  with the gluten-free diet. You know I personally don’t throw that word around here, but Jena knows her audience of 7000 women and what will get their attention and I’m just the messenger. I’m excited to have the opportunity to educate these women about the possibility of celiac disease or gluten sensitivity being the culprit behind their weight gain and other ailments. You know, a lot of people are still unaware of how gluten could be affecting their health and well being. 

So, if you are new to the gluten-free diet and you’re having a hard time adapting or you’re struggling with stubborn weight gain, you might enjoy the tips and information that we are going to share.


Here is an excerpt from the original invitation:

* Do you experience embarrassing bloating around the middle that makes you look heavier than you really are?
* Do you suffer from stomach pain, diarrhea, constipation or other forms of gastro-intestinal upset?
* Does fatigue and foggy-headedness sweep over you at a predictable time mid-afternoon, taking the wind out of your sails and robbing you of focus?
* Are you in a relentless struggle with stubborn weight gain that won’t seem to budge?

If any of these apply to you, then you need to be on a free webinar we’re hosting, because it might change your life. It’s very likely you’re sensitive to gluten. And if you have a gluten sensitivity, and you eat a bunch of wheat and gluten, then almost anything else you ever try to do to lose weight will be pointless, because your gluten sensitivity will bring the weight right back, just like a bunch of gooey glue running through your entire system, gunking up everything.

Uncover if you are among the millions of gluten-sensitive or gluten-intolerant people for whom eating gluten-free is definitely sexy.

In this webinar you will:

* Learn the potential dangers of gluten for both your short and long term health, and the benefits of eating gluten-free for sustainable weight loss

* Discover the easy ways to make eating gluten-free doable and anything but complicated

* Learn the one simple move to make when you’re eating out to make you feel more vibrant and alive and completely avoid a food coma

* Become aware of the unexpected places where gluten is a hidden ingredient and how to avoid them

* Understand the ins and outs of the sticky, binding, bloating effect of eating gluten that is not so dissimilar from eating glue!

This one webinar may change your life and your body forever.

Don’t miss out! Over 12,000 people are being invited to this webinar so grab your free spot now and register here.

Even if you are unable to make the webinar live, enter with your name and email and we’ll send you an mp3 recording as soon as it is available.


jena kelly
     Jena                 Kelly

P.S. Feel free to share your weight loss victories or weight gain struggles here in the comments.

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Your Comments

25 Comments so far

  1. 1
    jenna says:

    the proliferation of gluten free diets as a weight loss tool or as the newest ‘fad diet’ is frankly insulting, and trivializes the very real disease that many of us suffer from.

  2. 2
    Kimberly says:

    Sounds like a great class. Being a nutritionist, I have seen many people benefit from eating gluten free, even if they do not have celiac. This class will be a great resource to anyone interested in learning about gluten-free eating. I am going to let all my nutrition clients know.

  3. 3
    Celiac_Travel says:

    Your catagorizing gluten-free “sexy” diminishes its vital importance to all who must be gluten-free for their best health. There is nothing sexy about diseases. Thyroid disease, diabetes, heart disease, to mention a few, are disorders that are not readily visible to an onlooker. Same with celiac. You attempt to make it sound as “if you want to be sexy,or lose weight, you should try gluten-free.” For millions of us, gluten-free is a demand on us we did not choose. It demands our attention. We had no choice in chosing it as our disease du jour. It is not frivolous to be gluten-free, but mandatory.

    If your aim is to proffer confusion about what it means to be gluten-free, if you wish to make gluten-free sound as whimsical as choosing chocolate over vanilla, you succeed.

    We appreciate your upbeat attitude about gluten-free as well as getting the word out to millions that gluten-free is healthy for those of us who must be gluten-free. The results of your confusing terms dilute the urgency of gluten intolerance. To be possibly more sexy than we already are, or as a means to lose weight is not the reason. It is what our disease demands of us in order to live in health. Anyone with gluten intolerance or degrees of gluten sensitivity must make informed decisions about what to ingest. Sexy or weight loss is not our reason we choose a gluten-free diet. You truly do a disservice to the gluten-free community.

    Without clarification, all else you say about gluten-free becomes watered down with misinformation.

      kelly says:

      Thank you for sharing your opinion. Personally, I think being healthy is sexy. I’m glad that despite having celiac disease I can be healthy due to a gluten-free diet. I’m grateful for that. (Then again, I’m sure some people with chronic illness would argue that we are all entitled to be and feel sexy.)
      Also, aren’t people that are trying to lose weight attempting to be healthy? Is weight loss always linked to vanity? Isn’t obesity a problem in America? What about the stats on the more common scenario of overweight celiacs being undiagnosed due to the outdated stereotype that we are all supposed to be skinny and malnourished looking? And what about all of the undiagnosed people that are gluten sensitive, but won’t ever get a real “celiac” diagnosis. Don’t they deserve to be educated and to benefit from the same diet? What if someone just feels better on a gluten-free diet? Does that lessen the seriousness of our reason to be gluten-free? I don’t think so. Could you please reread what I wrote in the actual blog post. I’m a guest and I didn’t write all of the invitation, but I saw an opportunity to educate potentially undiagnosed people. I don’t see how that is a disservice to anyone. And sometimes teachers, the media, book titles, etc. use interesting attention grabbing intros in order to reach people with their message. You have to get their attention first. No one has said that everyone should be gluten-free. The “clarification” you speak of will be within the webinar. : )
      Again, I respect and appreciate you sharing your opinion with us.

  4. 4

    Love it! Gluten-free is sexy!

  5. 5
    Jo says:

    great article. gluten free is sexy for some and nighmare for others. that’s life. on my internet adventure i found this Indian cuisine blog and they show how to make chapatis from juvela and glutafin white mix.

  6. 6
    Jayne says:

    i agree with jenna, that the association of “weight-loss diet” with “gluten-free lifestyle” is insulting – I don’t go on the gluten-free diet because I wanted to lose weight. I went on it because i was always sick and unhealthy, and going off of it fixed those problems. if i could change that, i would – i hate feeling ostracized from my peers and struggling to find anything to eat that’s not specifically bought Gfree. while i understand that “healthy can be sexy”, i don’t think that merely the GFree diet is “sexy” or even healthy for those who are not sensitive to gluten; gluten free foods have more sugar, fat, and other unhealthy ingredients to make up for the lack of gluten. it’s NOT healthier. to degrade the struggle of gluten-sensitive people is insulting. maybe i’m being overly sensitive, but that’s my take – we are fighting to be taken seriously by the general public, but to put the Gluten free diet on the same scale as adkins, weight watchers, etc. works against that goal.

  7. 7
    Kelly says:

    Hey Jayne, I feel for you. Although my friends have been more than understanding when it comes to my diet, I have heard reports from others about how painful and awkward this diet is for them.

    I have to agree with you, packaged gluten-free foods are not necessarily healthy. In fact, a lot of the medical information about the gluten-free diet encourages people to eat naturally gluten-free foods as much as possible.

    It is similar to a vegan diet in the sense that I’ve had vegan friends that ate processed “vegan” food and they were super overweight and unhealthy. That doesn’t mean that there aren’t benefits to a natural and balanced vegan diet.

    Anyhoo…we are all entitled to our own opinions. I’m just happy to be able to educate more people about the symptoms of celiac disease/ gluten sensitivity and perhaps change their life with this knowledge. I’m sure grateful that I was able to figure out that gluten and celiac disease were behind my health issues. I want to pass that on. Only a fraction of us have been diagnosed so far. People need to know. I’m glad that Jena is aware of this problem and wants to educate her audience about it. I’m sure her attention grabbing headlines were not meant to offend anyone.

    Thanks again for your input.

  8. 8
    Kathi says:

    I would love a copy of the webinar


  9. 9
    Elizabeth says:

    I’m going to have to agree with many here that “advertizing” a gluten-free diet as a weight loss strategy is something that I’ve found quite troubling.

    As a college student with Celiac, I’ve had a hard time getting people to take me seriously lately, especially out in public, where restaurants sometimes seem to think that I’m just following along with a fad.

    Somehow, although people were less familiar with gluten-free diets in the past, I feel like when I explained that I couldn’t eat certain things it was more carefully paid attention to, like it was an allergy. Now, as many people seem to use gluten-free diets as weight loss strategies, I am very scared that a waiter may just assume that I’m trying to lose weight and pay less attention to the severity of my condition.

    Additionally, many people (i.e. all I know) who are gluten sensitive have not experienced weight GAIN due to gluten sensitivity, but rather unexplained (and unsettling and scary) weight LOSS when they (and I) have eaten gluten.

    That being said, I do appreciate the effort to make gluten-free living less isolating/daunting, especially in social situations. Yes, I do think that gluten-free can be sexy, but simply switching to gluten-free isn’t. What’s sexy is the cooking of whole, natural foods, the avoidance of complex, multi-use factory processed ‘foods’, and the fact that for many of us, it is a diagnosis and a stunningly awesome life change.

    If you want to advertize a weight loss tool, do it through encouraging the whole, unprocessed foods that many people who eat gluten-free end up embracing, and NOT the switch to gluten-free (which can still involve incredible amounts of sugars and processed foods)

  10. 10
    Lisa says:

    I’ve been gluten-free since Spring 2010. Over the years my weight’s crept up, but I’ve avoided trying to lose it because dieting is pretty stressful for me, and life’s been too full of stress to make room for adding more. I’ve always thought if the time came, I’d love to lose 20-30 pounds, but I haven’t really worried too much about it.

    Well, this year’s been no different as far as stress goes. In fact it’s had the potential to be way more stressful that ever. Yet even so, come September I started noticing that I was losing weight. No, I wasn’t watching what I was eating. In fact I’d discovered some candy I liked that was gluten-free and I’d become a regular consumer! I bought a scale because I wanted to watch what was going on with my weight, and by November, still with no dietary concern other than being gluten-free, I’d lost 20 pounds! Wow!

    I saw my internist recently, and told her I thought the weight-loss had happened because of going gluten-free. She agreed, and described the hormone and brain chemistry changes that had been going on in my body because of going gluten free. I didn’t follow all of it, but here’s what I did understand. Gluten had been causing my brain to swell, thus it was producing some hormone or chemical that increases appetite. Once the swelling had gone down and my brain had begun to return to it’s ‘normal’ function, it stopped producing the appetite-increasing hormones/chemicals and started producing other hormones & chemicals that enhanced my body’s function in some way that weight loss was a natural result (I don’t remember the details here).

    Anyway, I wanted to share what I consider a happy ‘side benefit’ of going gluten-free!! I stay gluten-free because I feel awful when I don’t, but I’m not complaining that I happen to have lost weight because of it!

  11. 11
    Bridget says:

    Thanks to everyone for their thoughtful responses. Like every journey each has to decide for themselves which path is most helpful to them and pursue it. I missed the webinar and would absolutely love to get a transcript of it Kelly.
    Wishing everyone good health!!~

  12. 12
    A says:

    Making the best life for yourself with or without gluten is sexy; I think Kelly did a wonderful job of explaining. Calm down and focus on yourselves, people.

  13. 13
    Kylee says:

    I think it’s great to spread the word about Celiac in whatever way possible. I feel like so many people are suffering from it, and don’t know! After tons of tests to try to understand the extraneous amounts of gas in my stomach, I experimented with a gluten-free diet…and it made a world of difference. Problems I didn’t know were ever related started to clear up including asthma, outdoor allergies, anemia, fatigue, fogginess, etc. As a more than welcome side effect I lost 25 pounds. Because my body wasn’t absorbing nutrients, I was hungry all the time! I ate like crazy and could never get enough. I was gaining weight and I wasn’t healthy.

    For those of you who don’t think living gluten-free is sexy, or it’s an insult to the disease to mark it up to a weight loss plan are missing the point! It is completely sexy to know your body, understand what it needs, and live a healthy lifestyle in spite of your disease. While living gluten-free is dire and necessary for some of us, the health benefits of a gluten free lifestyle surpass that of being a cure for Celiac sufferers. It’s a shame that you want to keep it all to yourself! The more people that request gluten-free, even under the guise of a fad, the more restaurants, and food suppliers will listen. The more we educate the masses about this, the more people understand the symptoms and diagnose it. If everyone could understand the diet then this world could become a much safer place for those of us who need to follow it.

  14. 14
    Cathy Stevenson says:

    I’m finding it hard to believe I can loose weight when I’ve gained about 5 pounds in the past 6 months since going gluten free! Don’t get me wrong, I wasn’t over or under weight with 5 +/- pounds, but still, I’ve gained, not lost! Possibly, it’s due to the other specific allergins in the fruits, vegetables and nuts which were also a big part of my diet and now eliminated with the gluten. PS-Sexy is a state of believing in yourself and not being afraid to express your femininity, not a weight category!

  15. 15
    Mandy says:

    Taking charge of your life and living gluten free can be sexy if you want it to be- being sexy is feeling good about yourself 🙂

  16. 16
    Gaynor says:

    I am also troubled by the suggestion that GF is sexy. While I was ill, I was losing weight rapidly, as were many other people I have since spoken to, before they were diagosed. In other words, since I have been on a GF diet I have put on weight.
    I also feel quite frustrated when I go to a restaurant and the waitress asks me, “Are you asking for GF because you have to, or because you just want it?” I do wish that eating GF wasn’t just a fad. The cooks/chef may not realize the importance of inadvertent cross-contamination, because that won’t hurt a person who is only on the diet as a fad, right? On the other hand, my fellow celiacs and I can become quite ill.

  17. 17
    Traduceri says:

    What an excellent teacher you are. I have learned so much by reading your site. You have encouraged me to bake and having been successful, I (& family) are now enjoying the results. To have good tasting bread in my life again is absolute divine. Thanks for your devotion. My only question is… Is there a book in your future?

  18. 18
    rita says:

    My husband was diagnosed with celiac about 2 weeks ago. He is gaining weight and feels it is because of being able to absorb nutrients better. For him that is a good thing. I am also going GF for the simplicity of not doing double duty in the kitchen. I am trying portion control and substituting salad for some of the high calorie starchy veggies he now eats. I have still gained a little weight and am concerned. For me that is not a good thing.

  19. 19
    Kylee says:

    Rita…don’t fret! I started out gaining weight, too. Trying all the new gf breads, and baked goodies really took a toll at first. Once you focus more on things that are naturally gluten free, it saves grocery bills and weight gain. Also, I found that I wasn’t hungry as often as I used to be…and I contribute that to absorbing more nutrients as well. (I was an eating machine before I was diagnosed because I never felt satisfied until I was so stuffed it was uncomfortable.)

    For me, going gluten-free took the focus off of just eating food and onto doing what was best for my body. This made portion control easier. Being able to politely refuse those doughnuts my kind co-workers would bring to the office didn’t hurt either.

  20. 20
    may taylor says:

    I tried to join a seminar but my Java wasn’t right on my computer. Is there an MP3 available.

  21. 21
    Trish says:

    I was diagnosed with Celiac in November and I have gained about 10lbs. not happy. I have been gluten free since and live a healthy lifestyle. I started out wanting to drop 10lbs, so adding 10 more really sucks! I have been researching like crazy for a weight loss plan i can follow as i dont seem to be budging! I workout 5-7 days a week…any ideas???

  22. 22
    Gaynor says:

    I am quite puzzled by the statements from some submissions that going on a gluten free diet causes you to lose weight. I cannot see how that could be possible.
    I was losing weight quite rapidly and becoming more and more stressed as to why. Then I changed doctors, my new doctor was a celiac herself and sent me off for an internal biopsy. Yes, my villi were in a bad condition and I was not absorbing any nutrients. The only cure for this condition is to be vigilant about diet. I am very careful what I eat and started to put on weight again, and then stabilized. Unfortunately with all of the extra sugars and additives that are in gluten free foods, it is not really a very healthy diet and is not recommended unless you have celiac disease. People who choose this diet as a fad, make it very difficult for genuine sufferers to be taken seriously. Chefs do not take the same care to prevent cross-contamination in the kitchen of restaurants, because just a tiny speck of flour accidently ingested can make a celiac sufferer very ill. If you suspect you need to go on a gluten free diet, do not stop eating gluten, but get yourself tested. If you stop eating gluten and then get tested you will get a false result.
    Going without gluten is expensive and makes us feel uncomfortable when going out. It is still better than most other diseases, but we shouldn’t trivialize it.

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Kelly Courson


Thanks for stopping by! I'm Kelly Courson and this is where I've shared my gluten-free finds since 2003. The world has been my gluten-free oyster for 14 years now and I love sharing what I've learned in order to help others adapt to a gluten-free diet. Have a look around and feel free to leave a comment. Connecting with people like you is what has kept me going this long! Seriously.

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